SamanthaOrtizBlog2

      Artificial intelligence has had a big impact on business, especially personalized marketing. Personalized marketing is the practice of creating personalized messages to customers based on their personality. This practice is to improve customer relationships and engagement. Not all businesses can perform such interaction, but most would like to. AI has helped those companies that have high amounts of traffic by creating a personalized message for customers. Many benefits come with using AI for personalized marketing including increased sales, improved customer engagement, savings of money, and better customer service. Some challenges may include privacy concerns, implementation costs, and algorithm bias. I also believe that if some customers were to discover that these messages were from AI they might feel disregarded. (Bretzfield)      I do not like interacting with customer service that use AI as I believe that they can only understand so much and it can lead to more issues. But

       Generative AI is a type of machine learning that is designed to learn and replicate patterns and prompts from large datasets. Some of the commonly used generators include ChatGPT and DALL-E. Unlike traditional AI algorithms that identify patterns to make predictions, generative AI algorithms learn by being trained without the need for difficult programming.       It only takes eight hours of your time to complete the introductory course on the fundamentals of Generative AI offered by Google Cloud. According to Rachel Wells, a writer for Forbes, employers who lack knowledge of artificial intelligence may be left behind with the emergence of ChatGPT. By incorporating AI knowledge into their skills, individuals will become more desirable to employers due to the high demand for this skill. (Wells). As AI continues to advance, more and more companies will likely adopt it. Google Cloud is also providing businesses with AI programs like Vertex AI that allow individuals to create their

       Canva is a free design platform that allows users to create easy flyers, business cards by using templates. Unlike other free graphic design platforms it gives professional like results; there are many cool editing features. Canva also offers a variety of templates for different industries and you can make it unique for you own brand. They also give users the option to upgrade to their pro versions on a monthly or yearly subscription. Canva Pro gives users the experience to use features like the brand kit, or more professional picture editing. Another interesting feature would be their brand voice which uses AI to generate text that sounds like your brand. This can help small businesses who struggle with getting their wording out. Although Canva has many pictures to choose from I had the opportunity to ask their AI systems to create a watercolor image. Canva is extremely accessible to beginners designers as it available in 130 languages, it also has a bunch of features that stat

  Visuals have been around us for centuries, and companies have used them in the form of logos to promote their business and make themselves unique. As technology continues to grow we see a greater influence of visuals on social media platforms. The most popular content almost always has an intriguing picture or video that easily grabs the attention of users. Visuals are used in Marketing to tell a story and help with branding. Visual marketing is very impactful in many ways, for example: it provides corporations with a much affordable way to market, it can reach many different users around the world, and it increases the business's social media engagement. (Georgiadis).      Why are visuals so important?      According to Prince Ghuman "a third of the brain is dedicated to vision which means that visuals highly influence human perception". (Ghuman). So the best way to catch a consumer's attention is by providing good engaging content. Google has released a resource c

       The google ad reports gives you performance metrics in which show how many individuals have clicked on your ads and transferred to the web. These reports give businesses a better understanding to how they acquire users, and overall their journey using the site. They also give businesses the opportunity to see how their ads are working and it provides advertising strategies that work best for the company.       Some other resources available from google would be the ability to create, share, and edit goals. Google has made it easy for businesses who do not have an idea about using ads by offering goal templates. Or if the business has an idea on how they want to advertise they can use smart goals which gives recommendations but is set by the individual. If the business already has a great understanding of what they need then they could use the customizable goal setting; where it just provides an area to set goals but only give limited recommendations. It is important to understan

        Generative Artificial Intelligence is a powerful tool that can create text and images. It works by recognizing patterns and structures in data and using that knowledge to generate new data. This idea helps companies to automate tasks which saves time and money and maximizes efficiency.  Another way that generative AI helps businesses is by improving customer experiences. For example, chatbots are accessible to consumers as they can be used anywhere and anytime. This item can lead to higher customer satisfaction and loyalty. It can also develop personalized marketing strategies for different consumers and provide faster results for businesses.     Microsoft offers a 12-course AI program that teaches both the principles and application of AI development. This program provides a comprehensive understanding of AI and allows learners to create their own generative AI startup. Each lesson includes short videos, written lessons, code examples, assignments, and additional resources. Le

       When searching for something, consumers use specific words or phrases, known as keywords. These keywords can also be long-tail phrases. Therefore, organizations should prioritize using the right keywords to appear as the first link on a search engine results page. Most consumers, including myself, do not have the time to look through all the results, so they tend to focus on the first three pages. By providing relevant content that includes the right keywords, organizations can increase their chances of getting noticed by potential customers. Keywords are extremely beneficial as they make a business site look much more trustworthy, help connect to the right audience, and bring in more traffic. (Williams, 2023)      Companies can choose the right keywords by conducting research, using synonyms, and utilizing generators to provide similar statements related to the products they sell. SEMrush is an excellent option for researching keywords because it is free or you can upgrade to a

       Google Ads is an incredibly powerful tool for businesses of all sizes to promote their products and services online. Users can create customized ads that are targeted to specific audiences and demographics which allows businesses to reach potential customers. This not only helps increase traffic to their website but also helps sell products and reach interested buyers. This method is great because businesses do not have to spend so much money on producing big advertising campaigns and instead pay for the amount of clicks they receive.  Another method involves targeting ads through the use of keywords which allows businesses to select relevant keywords that help reach people who are searching for related terms. Businesses should focus on the quality of ads, and how accurate their wording or how clear it sounds. By doing so consumers will have more trust in choosing your website as it looks more reliable than others. I personally look for clear straight to the point websites, that

       ChatGPT is an AI-powered chatbot that uses a deep neural network to process examples and generate text for users to communicate with. People can ask ChatGPT complex questions that other AI chatbots may not be able to answer. Some examples of such questions include writing a cover letter, planning a trip, and rewriting song lyrics. I asked ChatGPT to rewrite Carly Rae Jepsen's "Call Me Maybe" but with lyrics about goats. Surprisingly, the AI-generated song was ready in less than a minute, despite the original song being eleven years old. Although the lyrics didn't sound as catchy or pleasing to the ear, they were sufficient enough.  ChatGPT is an excellent resource because it is free and provides fast-generated results. It gives us a closer look at how AI can benefit many industries. I used to be against AI as I believed it created many more problems; like taking jobs away from individuals. However, I realized that ChatGPT is incredibly beneficial; normally when