Week 2. MKTG 3349 - Importance of Keywords

 

    When searching for something, consumers use specific words or phrases, known as keywords. These keywords can also be long-tail phrases. Therefore, organizations should prioritize using the right keywords to appear as the first link on a search engine results page. Most consumers, including myself, do not have the time to look through all the results, so they tend to focus on the first three pages. By providing relevant content that includes the right keywords, organizations can increase their chances of getting noticed by potential customers. Keywords are extremely beneficial as they make a business site look much more trustworthy, help connect to the right audience, and bring in more traffic. (Williams, 2023)

    Companies can choose the right keywords by conducting research, using synonyms, and utilizing generators to provide similar statements related to the products they sell. SEMrush is an excellent option for researching keywords because it is free or you can upgrade to a subscription for deep keyword research and metrics on performance. Google Keyword Planner is another option that also gives great suggestions on keywords and provides metrics on keywords chosen. 

    Overall it is more important to provide the best keywords and good content; often many individuals make the error of using too many keywords. Overusing keywords, can impact your site negatively and result in your site not showing up on the first pages, and can make your page look untrustworthy. 

“All about Keywords: What They Are, Why They Matter and How to Use Them.” Venveo, www.venveo.com/blog/all-about-keywords-what-they-are-why-they-matter-and-how-to-use-them. Accessed 2 Dec. 2023. 

Comments

Post a Comment

Popular posts from this blog

Week 6 - MKTG 3349 - Marketing As A Career

Image
  Marketing is the action businesses take to attract consumers using many different types of messages. The goal of the marketing team is to increase sales, and brand loyalty, and bring more awareness to the company. It is a great career choice for those who are looking for an exciting and constantly evolving job. Depending on the person's skill set and interests, their marketing career can be unique and go in different directions. There are many different jobs a marketer can do these include but are not limited to: Market Researcher: Responsible for conducting research on which products/services are in demand, and interpret data to determine what marketing strategies should be used. Advertising Executive: Responsible for planning and executing marketing campaigns by degerming the advertising goals of clients. Brand Manager : Responsible for managing the business's reputation, and making marketing decisions. Public Relations Specialist : Responsible for managing the image of
Read more

Week 4- MKTG 3349 - The Power of Canva

Image
       Canva is a free design platform that allows users to create easy flyers, business cards by using templates. Unlike other free graphic design platforms it gives professional like results; there are many cool editing features. Canva also offers a variety of templates for different industries and you can make it unique for you own brand. They also give users the option to upgrade to their pro versions on a monthly or yearly subscription. Canva Pro gives users the experience to use features like the brand kit, or more professional picture editing. Another interesting feature would be their brand voice which uses AI to generate text that sounds like your brand. This can help small businesses who struggle with getting their wording out. Although Canva has many pictures to choose from I had the opportunity to ask their AI systems to create a watercolor image. Canva is extremely accessible to beginners designers as it available in 130 languages, it also has a bunch of features that stat
Read more

Week 6- Mktg 3349 - The Courtney Quinn Interview

Image
     After graduating university it can be difficult to understand what you want to do professionally. Some go back to their part time jobs until they find a full time in their specialty and some individuals pursue a different path. Courtney Quinn has shared some of her work experience and tips that will become useful for individuals who need more help finding a job. She has stated that internships are a great ways to get yourself knowledgeable about the industry as well as create connections and learn hands on. Personally, I have always had a difficult time learning in schools due to my short attention span and having a hard time retaining information. Therefore, I pursued many internship opportunities and that is where I was able to learn the most. She states that if internships are not possible then you can open your own Shopify store. This is a great tip although I did have internships it was really hard to compete against other candidates. By opening your own store individuals wil
Read more