Week 3. MKTG 3349- Understand Your Report

 


    The google ad reports gives you performance metrics in which show how many individuals have clicked on your ads and transferred to the web. These reports give businesses a better understanding to how they acquire users, and overall their journey using the site. They also give businesses the opportunity to see how their ads are working and it provides advertising strategies that work best for the company. 

    Some other resources available from google would be the ability to create, share, and edit goals. Google has made it easy for businesses who do not have an idea about using ads by offering goal templates. Or if the business has an idea on how they want to advertise they can use smart goals which gives recommendations but is set by the individual. If the business already has a great understanding of what they need then they could use the customizable goal setting; where it just provides an area to set goals but only give limited recommendations. It is important to understand what is your companies goals as it will make it much easier for you to tackle the areas that need the most help, and understand what areas you are succeeding in.

    There are many different reports given by the Google analytics, these include:
    
    - Real time reports: This report shows your websites data; it is updated within seconds. If you are experiencing constant traffic it will keep you updated on what products are doing the best.
    
    - Audience reports: This report shows you data on the users who visit you. This gives you details on their age, gender, personal interest, and the devices they use. This is great information to have as your can learn more about your demographic and you can use it to better you website. 

    - Acquisition reports: This report shows where your traffic is coming from. It gives you an in depth report on which sources are producing the most conversions. This is also great to have as you can focus on the platforms you are lacking in and put more resources there. 

    - Behavior reports: This reports give businesses information on how users are using the website, and how the website is reacting. It give time reference on how much users are staying on the web so it gives better understanding if you website is keeping their attention or not. It also provides feedback on how fast the page loads or what is need to improve. 

    - Conversion reports: This report gives data on how many users become customers. This is important because it can give you an idea on why they are not purchasing and with the help of the  behavior report you can see which page they look at.  (Theis)

“Understanding Your Google Analytics Reports.” LinkedIn, 26 May 2020, www.linkedin.com/pulse/understanding-your-google-analytics-reports-ben-theis/.

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