Week 2. MKTG 3349 - Google Ads

 


    Google Ads is an incredibly powerful tool for businesses of all sizes to promote their products and services online. Users can create customized ads that are targeted to specific audiences and demographics which allows businesses to reach potential customers. This not only helps increase traffic to their website but also helps sell products and reach interested buyers. This method is great because businesses do not have to spend so much money on producing big advertising campaigns and instead pay for the amount of clicks they receive. Another method involves targeting ads through the use of keywords which allows businesses to select relevant keywords that help reach people who are searching for related terms. Businesses should focus on the quality of ads, and how accurate their wording or how clear it sounds. By doing so consumers will have more trust in choosing your website as it looks more reliable than others. I personally look for clear straight to the point websites, that catch my attention this is because some links would take me to sketchy website I did not trust.

    Therefore, I believe this is a great way for businesses that cannot afford advertising or a digital marketer but want to reach consumers. Google ads give reports of all kinds, and business owners can take certificate courses to better understand the data they receive. 

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