Week 4 - MKTG 3349 - Impacting Images

 


Visuals have been around us for centuries, and companies have used them in the form of logos to promote their business and make themselves unique. As technology continues to grow we see a greater influence of visuals on social media platforms. The most popular content almost always has an intriguing picture or video that easily grabs the attention of users. Visuals are used in Marketing to tell a story and help with branding. Visual marketing is very impactful in many ways, for example: it provides corporations with a much affordable way to market, it can reach many different users around the world, and it increases the business's social media engagement. (Georgiadis). 

    Why are visuals so important? 

    According to Prince Ghuman "a third of the brain is dedicated to vision which means that visuals highly influence human perception".(Ghuman). So the best way to catch a consumer's attention is by providing good engaging content. Google has released a resource called "Google Lens" in which users can simply take a picture, and receive information almost instantly about that item or thing. If corporations are often providing great visuals they are much more likely to see an increase in traffic and reach other potential buyers. Instagram is a great example on how good pictures can be impactful for a business. Many business do partnerships with influencers who make great content in order to catch the eyes of many followers in hope of them purchasing their own. Most of the time it does work, and truly if the content is captivating I find myself being influenced into making random purchases. Amazon has also implemented a video sharing platform where Amazon consumers can share products they buy and gain capital on how many people use their link to purchase some item. 

                                        



Georgiadis, Candice. “Council Post: Visual Marketing: The Power of Images & Videos for Promoting Your Brand.” Forbes, Forbes Magazine, 8 Dec. 2022, www.forbes.com/sites/forbesagencycouncil/2022/12/07/visual-marketing-the-power-of-images--videos-for-promoting-your-brand/?sh=193323e87875.

Ghuman, Prince. “Why Visuals Work in Marketing.” Forbes, Forbes Magazine, 21 Apr. 2022, www.forbes.com/sites/princeghuman/2022/04/20/why-visuals-work-in-marketing/?sh=66ad1ba23ccb.

Comments

Post a Comment

Popular posts from this blog

Week 6 - MKTG 3349 - Marketing As A Career

Image
  Marketing is the action businesses take to attract consumers using many different types of messages. The goal of the marketing team is to increase sales, and brand loyalty, and bring more awareness to the company. It is a great career choice for those who are looking for an exciting and constantly evolving job. Depending on the person's skill set and interests, their marketing career can be unique and go in different directions. There are many different jobs a marketer can do these include but are not limited to: Market Researcher: Responsible for conducting research on which products/services are in demand, and interpret data to determine what marketing strategies should be used. Advertising Executive: Responsible for planning and executing marketing campaigns by degerming the advertising goals of clients. Brand Manager : Responsible for managing the business's reputation, and making marketing decisions. Public Relations Specialist : Responsible for managing the image of
Read more

Week 6- Mktg 3349 - The Courtney Quinn Interview

Image
     After graduating university it can be difficult to understand what you want to do professionally. Some go back to their part time jobs until they find a full time in their specialty and some individuals pursue a different path. Courtney Quinn has shared some of her work experience and tips that will become useful for individuals who need more help finding a job. She has stated that internships are a great ways to get yourself knowledgeable about the industry as well as create connections and learn hands on. Personally, I have always had a difficult time learning in schools due to my short attention span and having a hard time retaining information. Therefore, I pursued many internship opportunities and that is where I was able to learn the most. She states that if internships are not possible then you can open your own Shopify store. This is a great tip although I did have internships it was really hard to compete against other candidates. By opening your own store individuals wil
Read more

Week 1 - MKTG 3349 - Introduction

Image
      My name is Samantha Ortiz and I am majoring in business administration with a concentration in digital marketing. I am currently taking MKTG 3347 as well with Professor Kelsey; where I have learned more about AI and the importance of LinkedIn. I look forward to learning more about AI and about search engine marketing. I do have some experience with SEO as I took a simulation course via Semrush. But I could always learn more about the use of keywords; and how to accurately use certain tactics.               AI has become so apparent around the world it is imperative that we become knowledgeable about this industry and the use of technology. Search engine marketing is also very well used; I am very interested in learning about how algorithms are used and how small businesses can use this style of marketing. The knowledge I will receive from this course will be beneficial for courses I will take in the spring. 
Read more