Week 8 - MKTG 3349- Pinterest






    Pinterest is social media platform similar to a virtual pinboard where individuals share pictures of different things they find interesting. It is a popular platform in the U.S. with around 482 million users active monthly (Dixon). It has recently grown as a place where businesses put their ads as there has been research done that shows that Pinterest users are more likely to purchase on the app. This is because Pinterest makes it easy for users to find things on the post as they offer a search button that shows anything that looks similar.


There are different types of Pinterest Ads some include:
- Standard Ads: Looks like a regular post and can easily blend in with other post. Will feature a "Promoted by" tag, 
- Shopping Ads: Which are very similar to standard ads but they feature a "buy" button so it encourages users to click on it and then takes them to the businesses website.
- Idea Ads: They are a mix of videos, images, and text all in one single post. According to Pinterest they states that these ads are nines times more likely to receive engagement that other regular pins. (Chillingworth)

    Overall, Pinterest is catching the eyes of many businesses for its cheaper PPC cost averaging around $1.50 compared to Instagram who charges around $3.56 (Martin). I believe that majority of users user Pinterest with the intent of purchasing something or "window shopping". Therefore, businesses have a higher chance of their ads succeeding than on other social media platforms where users can get much more distracted. Pinterest also makes it very simple all you need to do is create a business account, create an ad/choose your objective, and fill your basic campaign details. Instead of having to merge accounts like other Ad platforms you can track all your campaigns performance on Pinterest's ads manager. (Chillingworth)


Chillingworth, Alec. “Pinterest Advertising Cost, Specifications & More: Epidemic Sound.” This Is the Epidemic Sound Blog | Epidemic Sound, This is the Epidemic Sound blog | Epidemic Sound, 16 Nov. 2023, www.epidemicsound.com/blog/pinterest-advertising/#what-are-pinterest-ads-and-what-do-they-do.

Dixon, Stacy Jo. “Topic: Pinterest.” Statista, www.statista.com/topics/1267/pinterest/#topicOverview. Accessed 13 Dec. 2023.

Martin, Michelle. “Pinterest Ads: A Simple Guide for 2023.” Social Media Marketing & Management Dashboard, 5 July 2023, blog.hootsuite.com/pinterest-ads/#How_much_do_Pinterest_ads_cost.

Comments

Post a Comment

Popular posts from this blog

Week 6 - MKTG 3349 - Marketing As A Career

Image
  Marketing is the action businesses take to attract consumers using many different types of messages. The goal of the marketing team is to increase sales, and brand loyalty, and bring more awareness to the company. It is a great career choice for those who are looking for an exciting and constantly evolving job. Depending on the person's skill set and interests, their marketing career can be unique and go in different directions. There are many different jobs a marketer can do these include but are not limited to: Market Researcher: Responsible for conducting research on which products/services are in demand, and interpret data to determine what marketing strategies should be used. Advertising Executive: Responsible for planning and executing marketing campaigns by degerming the advertising goals of clients. Brand Manager : Responsible for managing the business's reputation, and making marketing decisions. Public Relations Specialist : Responsible for managing the image of
Read more

Week 4- MKTG 3349 - The Power of Canva

Image
       Canva is a free design platform that allows users to create easy flyers, business cards by using templates. Unlike other free graphic design platforms it gives professional like results; there are many cool editing features. Canva also offers a variety of templates for different industries and you can make it unique for you own brand. They also give users the option to upgrade to their pro versions on a monthly or yearly subscription. Canva Pro gives users the experience to use features like the brand kit, or more professional picture editing. Another interesting feature would be their brand voice which uses AI to generate text that sounds like your brand. This can help small businesses who struggle with getting their wording out. Although Canva has many pictures to choose from I had the opportunity to ask their AI systems to create a watercolor image. Canva is extremely accessible to beginners designers as it available in 130 languages, it also has a bunch of features that stat
Read more

Week 6- Mktg 3349 - The Courtney Quinn Interview

Image
     After graduating university it can be difficult to understand what you want to do professionally. Some go back to their part time jobs until they find a full time in their specialty and some individuals pursue a different path. Courtney Quinn has shared some of her work experience and tips that will become useful for individuals who need more help finding a job. She has stated that internships are a great ways to get yourself knowledgeable about the industry as well as create connections and learn hands on. Personally, I have always had a difficult time learning in schools due to my short attention span and having a hard time retaining information. Therefore, I pursued many internship opportunities and that is where I was able to learn the most. She states that if internships are not possible then you can open your own Shopify store. This is a great tip although I did have internships it was really hard to compete against other candidates. By opening your own store individuals wil
Read more