Week 8 - MKTG 3349- Pinterest






    Pinterest is social media platform similar to a virtual pinboard where individuals share pictures of different things they find interesting. It is a popular platform in the U.S. with around 482 million users active monthly (Dixon). It has recently grown as a place where businesses put their ads as there has been research done that shows that Pinterest users are more likely to purchase on the app. This is because Pinterest makes it easy for users to find things on the post as they offer a search button that shows anything that looks similar.


There are different types of Pinterest Ads some include:
- Standard Ads: Looks like a regular post and can easily blend in with other post. Will feature a "Promoted by" tag, 
- Shopping Ads: Which are very similar to standard ads but they feature a "buy" button so it encourages users to click on it and then takes them to the businesses website.
- Idea Ads: They are a mix of videos, images, and text all in one single post. According to Pinterest they states that these ads are nines times more likely to receive engagement that other regular pins. (Chillingworth)

    Overall, Pinterest is catching the eyes of many businesses for its cheaper PPC cost averaging around $1.50 compared to Instagram who charges around $3.56 (Martin). I believe that majority of users user Pinterest with the intent of purchasing something or "window shopping". Therefore, businesses have a higher chance of their ads succeeding than on other social media platforms where users can get much more distracted. Pinterest also makes it very simple all you need to do is create a business account, create an ad/choose your objective, and fill your basic campaign details. Instead of having to merge accounts like other Ad platforms you can track all your campaigns performance on Pinterest's ads manager. (Chillingworth)


Chillingworth, Alec. “Pinterest Advertising Cost, Specifications & More: Epidemic Sound.” This Is the Epidemic Sound Blog | Epidemic Sound, This is the Epidemic Sound blog | Epidemic Sound, 16 Nov. 2023, www.epidemicsound.com/blog/pinterest-advertising/#what-are-pinterest-ads-and-what-do-they-do.

Dixon, Stacy Jo. “Topic: Pinterest.” Statista, www.statista.com/topics/1267/pinterest/#topicOverview. Accessed 13 Dec. 2023.

Martin, Michelle. “Pinterest Ads: A Simple Guide for 2023.” Social Media Marketing & Management Dashboard, 5 July 2023, blog.hootsuite.com/pinterest-ads/#How_much_do_Pinterest_ads_cost.

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