Week 7 - Mktg 3349 - Pay Per Click

 


    Pay Per Click (PPS) is an advertising model that allows business to put advertisements on different platforms and the business only pays for the amount of clicks the ad receives. The most popular advertising service is known as Google Ads where it operates on real time bidding. This is a great for businesses who want their ad to be closer to the first few pages of a search engine browser. This is because of the auction where businesses bid for their ad spot to be in a spot they would most desire; and it is beneficial as the business will only have to pay for the amount of clicks they receive. (Gilbert)

    Many businesses use SEO campaigns in order to achieve a goal. The most common goal would be to improve their rankings on search engines. It is also important to have a focus on increasing traffic as this is the way to influence users into purchasing from your business. In order to bring traffic your company must be using relevant keywords that are being search for. It is very important that businesses do keyword research so they can use the keywords that best relate to their business. During my sophomore year I took a SEO class that was focused on SEMrush I was able to learn the importance of keywords. Our goal was to improve a small computer businesses traffic and rank; I struggled a lot. I did not understand the importance of keywords and I would use many that related to what I was selling. I noticed that I would barely get any views or any completed sales. When I opted for a different method which was focusing on only using specific keywords and fixed the headlines I noticed many differences. I was receiving more traffic and completed sales which led to my profit skyrocketing. Although a bid is important I believe that businesses should not depend on it only they should also put a great focus on their use of keywords and how they are presenting themselves. 


“What Is PPC & How Paid Search Marketing Works.” Search Engine Journal, 4 Feb. 2021, www.searchenginejournal.com/ppc-guide/what-is-ppc-paid-search/#close. 

Comments

Post a Comment

Popular posts from this blog

Week 6 - MKTG 3349 - Marketing As A Career

Image
  Marketing is the action businesses take to attract consumers using many different types of messages. The goal of the marketing team is to increase sales, and brand loyalty, and bring more awareness to the company. It is a great career choice for those who are looking for an exciting and constantly evolving job. Depending on the person's skill set and interests, their marketing career can be unique and go in different directions. There are many different jobs a marketer can do these include but are not limited to: Market Researcher: Responsible for conducting research on which products/services are in demand, and interpret data to determine what marketing strategies should be used. Advertising Executive: Responsible for planning and executing marketing campaigns by degerming the advertising goals of clients. Brand Manager : Responsible for managing the business's reputation, and making marketing decisions. Public Relations Specialist : Responsible for managing the image of
Read more

Week 6- Mktg 3349 - The Courtney Quinn Interview

Image
     After graduating university it can be difficult to understand what you want to do professionally. Some go back to their part time jobs until they find a full time in their specialty and some individuals pursue a different path. Courtney Quinn has shared some of her work experience and tips that will become useful for individuals who need more help finding a job. She has stated that internships are a great ways to get yourself knowledgeable about the industry as well as create connections and learn hands on. Personally, I have always had a difficult time learning in schools due to my short attention span and having a hard time retaining information. Therefore, I pursued many internship opportunities and that is where I was able to learn the most. She states that if internships are not possible then you can open your own Shopify store. This is a great tip although I did have internships it was really hard to compete against other candidates. By opening your own store individuals wil
Read more

Week 1 - MKTG 3349 - Introduction

Image
      My name is Samantha Ortiz and I am majoring in business administration with a concentration in digital marketing. I am currently taking MKTG 3347 as well with Professor Kelsey; where I have learned more about AI and the importance of LinkedIn. I look forward to learning more about AI and about search engine marketing. I do have some experience with SEO as I took a simulation course via Semrush. But I could always learn more about the use of keywords; and how to accurately use certain tactics.               AI has become so apparent around the world it is imperative that we become knowledgeable about this industry and the use of technology. Search engine marketing is also very well used; I am very interested in learning about how algorithms are used and how small businesses can use this style of marketing. The knowledge I will receive from this course will be beneficial for courses I will take in the spring. 
Read more